Twitter has been left infuriated by a Dove advert that has been dubbed ‘racist’ and has led to thousands of social media users threatening to boycott.
Dove issued an apology which it posted on its Facebook page, saying the advert “missed the mark”.
“This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs‚ and it should not have happened. We have removed the post and have not published any other content‚” the statement said.
Despite the apology, Twitter does not seem as if its ready to forgive just yet.
It’s been more than 24 hours since a screenshot from the full advert surfaced, but it continues to dominate the Twitter trends list.
The advert which has since been withdrawn by the company shows a black woman taking off her t-shirt, before she morphs into a white woman, seemingly because of a bottle of Dove body wash.
Users have lambasted the company and called on South Africans to boycott all Dove SA’s products:
— Ctrl+P (@PumezaZibi) October 9, 2017
— silindelo masikane (@Slindelo_M) October 8, 2017
— 🐾Chuchu aka MommaBear🐾🐻✨ (@ChulayoM) October 8, 2017
— Alex Sweet Patrick (@IamAlexSweet) October 9, 2017
Dove has done this before. YAWN #Dove
— Anele Mdoda (@Anele) October 9, 2017
When you are black and trying to take a #Dove SOAP from the shelf…
Black people will be like: pic.twitter.com/Rg7fLEyPlz
— THEE BIG Ⓜ KHAUNA🐃 (@tebza_kale) October 8, 2017