MEN, official sponsors of Real Madrid, is delighted to announce the signing of star local media personality Robert Marawa as their brand ambassador for 2019. Marawa has featured in the brand’s advertising campaigns since 2018. This year, the brand is increasing its involvement with him through added elements that will see consumers joining him on a trip to Spain.
Marawa is the host of the Marawa Sport Worldwide show that is broadcast on Radio 2000 and Metro FM, as well as a presenter of both local and international soccer on SuperSport and also has his own magazine show on SuperSport: Thursday Night Live with Marawa.
Says Marawa, “I’m very excited about this partnership. I’ve been a consumer of NIVEA MEN products for many years so I’m excited to be involved with the brand, and we get to combine my passion for soccer with the partnership – so there’s a lot to be excited about. I’ve got a lot of things on, the shows are all doing well – the listenership on Radio 2000 has increased by over 60 000, so something must be working. I’m also doing some training again for the first time in a few years, so I’m starting to feel good, focus on my health and I’m excited about the year ahead,”
Another highlight, which Marawa is looking forward to is a trip to Spain with NIVEA MEN’s competition winners. The competition, which runs from the end of February until the end of May 2019, will see a winner and a friend jetting off to Spain to watch Real Madrid live in action and they will be accompanied by Marawa himself.
“I’ve never been to the Santiago Bernabeu stadium in Madrid, one of the cathedrals of European soccer, so I can’t wait to do the trip for the first time. I’m going to be as excited as the competition winner!” enthuses Marawa.
Speaking on behalf of NIVEA MEN, Brand Manager, Inez Valjee said, “NIVEA MEN’s association with soccer began in 2016. We wanted to make a genuine emotional connection with our South African consumers – and what better ‘passion point’ than soccer?”
“We chose to align with Real Madrid as they personify the elite of soccer globally – a great fit for the Number 1 male grooming brand in South Africa*. During our sponsorship Real Madrid has won an unprecedented three Champions League titles in a row! The best, with the best!”
“Robert Marawa is the perfect ambassador for our brand, not only for his popularity among our consumers and local soccer fans, but also because he is respected for his work ethic, his desire to reach the top and be the best he can be – he is a quality man that is truly living his dreams.”
“Having Robert Marawa on board and giving local consumers an opportunity to join him on a trip to Spain to see Real Madrid in action creates local relevance. It makes Real Madrid accessible to local fans and helps cement our relationships between the brand, consumers, the sponsorship and our ambassador – a perfect team!”
To enter to win the Real Madrid experience trip to Spain with NIVEA MEN and Robert Marawa consumers have to purchase any NIVEA MEN DEEP product & dial *120*11221# to enter. For further details go to @NIVEAMENZA on facebook. T&C applies.
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