Gauteng Premier, Nomvula Mokonyane, has welcomed the addition of a new kid on the block, Power FM, to the Gauteng airwaves.
The new Gauteng-based and first black owned talk radio station started broadcasting this morning, Tuesday 18 June 2013 in Houghton.
“I am particularly excited that the station is launched and will be housed in Gauteng. Our profile as a cosmopolitan province and an economic hub of Sub Saharan and continental Africa is fertile ground for any innovation to find cause and influence. This perhaps may have played a key role in influencing the originators of POWER FM to anchor its foundation in the province.
“We also embrace your slogan; “NOW WE ARE TALKING” in anticipation of real and meaningful dialogue that will hopefully increase the diversity of views from Gauteng residents. Your birth is yet another milestone in deepening democracy and ensuring accountability at all levels of society within Gauteng,” said Mokonyane.
The English-medium, talk-based commercial station is aimed at attracting urban listeners between the ages of 25 and 49 and will go a long way in ensuring that the views of Gauteng residents are aired on a global platform.
“We hold dear our commitment to working with POWER FM, a new baby in terms of age, but an entity that has assembled massive loads of journalistic experience and depth given the calibre of its personnel in the news room and in its broadcast studios,” stressed Mokonyane.
The station’s line-up includes seasoned radio legends such as Tim Modise and Lawrence Dube. These radio icons would be partnering with young radio stars such as Siki Mgabadeli and Eusebius McKaiser.
Mokonyane also congratulated Power FM on attaining the last available FM radio frequency licence, issued by the Independent Communications Authority of SA in 2011.